Trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGS)

This study examined trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGs). It was carried out to establish the effects allowance, dealers’ contest rebate on with special reference goods. The adopted survey research design. sampling technique judgmental sampling. Primary data were obtained from 218 retailers wholesalers using a 5-point Likert scale questionnaire. hypotheses developed for tested simple linear regression. Consequently, it found that had highest significant positive effect performance, while allowance second third-highest FMCGs respectively. Therefore, concluded strategy has influence in context also made practical theoretical implications further research.